BrandZ全球品牌价值新榜出炉 中国区腾讯领跑 _ 游民星空 GamerSky.com
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大家都听过“世界500强排名”，它一般指的是美国《财富》杂志每年评选的“全球最大五百家公司”，主要以营收为依据，重视企业规模。此外《福布斯》和《商业周刊》也有类似榜单，加入了公司利润、总资产和市值等其他参考数据。那么你听说过“世界最有价值的品牌排名”吗？它是国际品牌调研机构明略行(Millward Brown)的研究项目，以品牌价值、贡献和前景为指标的企业排名，也叫做“BrandZ品牌价值百强榜”。
最近，“2014年度BrandZ品牌价值百强榜”榜单已经出炉，Google(谷歌)以40%的年同比增长率和1590亿美元的品牌价值登顶，成为全球最具价值的品牌。谷歌今年主推了一系列如Google Glass、无人驾驶汽车、模块化手机等创新技术，安卓系统也越来越完善，成为最有价值的品牌并不意外。而稳坐榜首3年之久的Apple(苹果)这次走下神坛，屈居第二。自从乔帮主离去之后，苹果创新进度缓慢不尽人意，希望能在接下来的WWDC或iPhone上有所突破。紧随其后的是IBM、微软、麦当劳、可口可乐、VISA、at&t、万宝路、亚马逊等。
而在中国企业中，腾讯增速最快，以540亿美元的品牌价值上升到第14位，超越中国移动，成为亚洲最具价值品牌。腾讯的上升速度一直很快，通过不断的收购和强强联合，在即时通讯、游戏等业务方面占据绝对优势。其他上榜的中国企业还包括15位的中国移动、17位的工商银行、25位的百度等。
当然，任何企业排名都只是一个参考，和产品好坏没有必然联系。厂商们只有不断推出消费者认同的好产品，才会获得最重要的认同。下面是完整的前100名企业列表，你认识几个呢？
品牌价值排名前100名：
| 排名xml:namespace prefix = “o” / | 品牌 | 价值 | 升降 |
|---|---|---|---|
| #1 | $158,843M | 40% | |
| #2 | Apple | $147,880M | -20% |
| #3 | IBM | $107,541M | -4% |
| #4 | Microsoft | $90,185M | 29% |
| #5 | McDonald’s | $85,706M | -5% |
| #6 | Coca-Cola | $80,683M | 3% |
| #7 | Visa | $79,197M | 41% |
| #8 | AT&T | $77,883M | 3% |
| #9 | Marlboro | $67,341M | -3% |
| #10 | Amazon | $64,255M | 41% |
| #11 | Verizon | $63,460M | 20% |
| #12 | GE | $56,685M | 2% |
| #13 | Wells Fargo | $54,262M | 14% |
| #14 | Tencent | $53,615M | 97% |
| #15 | China Mobile | $49,899M | -10% |
| #16 | UPS | $47,738M | 12% |
| #17 | ICBC | $42,101M | 2% |
| #18 | Mastercard | $39,497M | 42% |
| #19 | SAP | $36,390M | 6% |
| #20 | Vodafone | $36,277M | -9% |
| #21 | $35,740M | 68% | |
| #22 | Walmart | $35,325M | -2% |
| #23 | Disney | $34,538M | 44% |
| #24 | American Express | $34,430M | 46% |
| #25 | Baidu | $29,768M | 46% |
| #26 | Toyota | $29,598M | 21% |
| #27 | Deutsche Telekom | $28,756M | 20% |
| #28 | HSBC | $27,051M | 13% |
| #29 | Samsung | $25,892M | 21% |
| #30 | Louis Vuitton | $25,873M | 14% |
| #31 | Starbucks | $25,779M | 44% |
| #32 | BMW | $25,730M | 7% |
| #33 | China Construction Bank | $25,008M | -7% |
| #34 | Nike | $24,579M | 55% |
| #35 | Budweiser | $24,414M | 20% |
| #36 | L’Or | $23,356M | 30% |
| #37 | Zara | $23,140M | 15% |
| #38 | RBC | $22,620M | 13% |
| #39 | Pampers | $22,598M | 10% |
| #40 | The Home Depot | $22,165M | 20% |
| #41 | Herm | $21,844M | 14% |
| #42 | Mercedes-Benz | $21,535M | 20% |
| #43 | Subway | $21,020M | 26% |
| #44 | Commonwealth Bank of Australia | $21,001M | 18% |
| #45 | Oracle | $20,913M | 4% |
| #46 | Movistar | $20,809M | 56% |
| #47 | TD | $19,950M | 12% |
| #48 | ExxonMobil | $19,745M | 3% |
| #49 | HP | $19,469M | 19% |
| #50 | Ikea | $19,367M | 61% |
| #51 | ANZ | $19,072M | 15% |
| #52 | Gillette | $19,025M | 7% |
| #53 | Shell | $19,005M | 8% |
| #54 | Agricultural Bank of China | $18,235M | -9% |
| #55 | Accenture | $18,105M | 10% |
| #56 | Colgate | $17,668M | 2% |
| #57 | Citi | $17,341M | 30% |
| #58 | FedEx | $17,002M | 24% |
| #59 | Siemens | $16,800M | 36% |
| #60 | Gucci | $16,131M | 27% |
| #61 | eBay | $15,587M | -12% |
| #62 | Orange | $15,580M | 13% |
| #63 | H&M | $15,557M | 22% |
| #64 | BT | $15,367M | 61% |
| #65 | US Bank | $14,926M | 9% |
| #66 | Tesco | $14,842M | -9% |
| #67 | Sinopec | $14,269M | 9% |
| #68 | Bank of China | $14,177M | 0% |
| #69 | Yahoo! | $14,174M | 44% |
| #70 | Honda | $14,085M | 14% |
| #71 | $13,837M | 0% | |
| #72 | Cisco | $13,710M | 16% |
| #73 | DHL | $13,687M | 53% |
| #74 | BP | $12,871M | 12% |
| #75 | Sberbank | $12,637M | 0% |
| #76 | Petrochina | $12,413M | -7% |
| #77 | Ping An | $12,409M | 18% |
| #78 | $12,407M | 0% | |
| #79 | J.P. Morgan | $12,356M | 28% |
| #80 | MTS | $12,175M | 14% |
| #81 | China Life | $12,026M | -21% |
| #82 | Woolworths | $11,953M | 8% |
| #83 | KFC | $11,910M | 20% |
| #84 | Ford | $11,812M | 56% |
| #85 | Westpac | $11,743M | 17% |
| #86 | Intel | $11,667M | -15% |
| #87 | Chase | $11,663M | 8% |
| #88 | Pepsi | $11,476M | -5% |
| #89 | Scotiabank | $11,351M | 9% |
| #90 | Nissan | $11,104M | 9% |
| #91 | Santander | $11,060M | 20% |
| #92 | Red Bull | $10,873M | 3% |
| #93 | MTN | $10,221M | -11% |
| #94 | Bank of America | $10,149M | 0% |
| #95 | NTT DoCoMo | $10,041M | 0% |
| #96 | Prada | $9,985M | 6% |
| #97 | PayPal | $9,833M | 0% |
| #98 | ING Bank | $9,771M | 29% |
| #99 | UBS | $9,683M | 30% |
| #100 | Aldi | $9,584M | 8% |